## Introduction
Product description is one of the most important parts of your ecommerce website. It is the first impression that your potential customers get when they land on your website. If you don’t have a good product description, you’ll lose a lot of potential customers.
In this tutorial, we’re going to walk you through the process of writing a good ecommerce product description. This tutorial assumes that you have basic knowledge of HTML, CSS, and Javascript. If that’s not the case, you can check out the Beginner’s Guide to HTML and CSS course on Udemy to get up to speed on the basics of web development.
## What is SEO friendly product description
SEO stands for Search Engine Optimization. SEO is a process of optimizing your website to rank higher on search engines like Google, Bing, and Yahoo. In other words, SEO is about making your website easier for search engines to crawl and index. SEO can be very complicated, but there are a few simple things you can do to make your website more search engine friendly.
One of the easiest ways to improve your SEO is to make sure your product descriptions are SEO friendly. A product description is the text that shows up when someone searches for your product on a search engine. The product description should be written in such a way that search engines can easily understand what your product is about and what it can do for your customers. Here are some things you should keep in mind when writing your product description:
1. Make it easy for the search engine to understand your product
Your product description must be clear and concise. It should be short and to the point. If your product has more than one function, make sure to describe each function separately. For example, if your product can be used for both cooking and cleaning, you should write separate product descriptions for each function. This will make it easier for people to find the product they are looking for when they search on Google or Bing.
2. Describe the features and benefits of your product in detail
Make sure to include all the features of the product in your description. If the description is too short, people will not be able to understand what the product is all about. If it is too long, it will be hard to read and people will be less likely to click on your product.
3. Include a link to the product page
4. Write the description in the first person
5. Use relevant keywords
6. Avoid using too many adjectives
7. Keep it short and sweet
8. Be consistent
9. Don’t forget to include the price
10. Add images to your description
11. Have a call to action (CTA) at the end of the description
This description is not very SEO friendly because it doesn’t include any keywords in the description. It doesn’t describe the product features or benefits in detail. It also doesn’t have a CTA (Call to Action) and it’s too long.
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